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== Pinkwashing ==
Pink capitalism often goes hand-in-hand with pinkwashing, which is described as using the action of queer rights to distract from violence and oppression. Pinkwashing is used to describe marketing and political strategies aimed at products, countries, people, or entities through an appeal of [[queer]]-friendliness for the sake of appearing modern, progressive, and tolerant. One example of this is tech companies changing their logos to rainbow during pride month.
[[Category:Terminology]]
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